When Morrell Agro Industries was formed, the company’s main objective was to end famine in Ethiopia in five years. Paul Morrell has said that, “If you don’t aim high, you never even get close.” At the beginning of this project, a plan was developed that would help to accomplish the goal of “Sowing Hope and Prosperity” in this third-world country. The plan includes several initiatives and more are being added as new needs present themselves. Current Focuses include: Dry Farm Initiative, Seed Farm Initiative, Personal (Ten-Gallon) Gardens Initiative, Livestock Initiative, Orchard and Tree Initiative, Irrigation System Repairs Initiative, Sisal Initiative, and the Langano Training Project Initiative.